​Veg-Wich is a brand that sells vegetarian Indian sandwiches from a food truck in Seattle.

The design brief required the graphics to be vibrant, have an Indian essence and highlight the vegetarian aspect of the brand.

People love using puns in their day to day interactions and Food can have a language of its own. This Pun-ny language became the basis of the visual language.

These graphics became a part of the food truck. Individual illustrations of varying sizes were printed on sticker print and individually applied onto the the truck as per the client' request.