Exploring the idea of art in the context of a community centre(107 Projects) that promotes the interests of art enthusiasts.

 

Changing the perception of art as being something to be admired to something that could be functional and a part of daily life. 

A huge wall hanging of artwork was designed through the screen printing process to represent the 107 Brand. Illustrations in the artwork were put into pocket templates. The artwork after the end of the show could be utilised by the art lovers by stitching into onto their t-shirts, as pouches or table cloth. Art becomes functional and the audience remembers the brand 107.