Karen Anand Gourmet has a range of products from jams to salsas. Divine Chutneys by Karen Anand is a hypothetical brand designed for a class project.

 

The key learning experience in this project was understanding system designing in branding and how to reflect the same in the packaging. Divine Chutneys would be a sub brand of Karen Anand Gourmet with three traditional flavours. Differentiation within the three flavours where brought in through category names, colours and separate ingredient illustrations.